Saturday, 12 November 2016
Social media is excellent for business. And for burgeoning authors too. I remember a time when I swore I would rather chew my leg than be seen on Facebook and Twitter. But, today, here I am blogging, tweeting and Facebooking my heart out. It is because I have since conceded the fact that the world has and is changing, and it will continue to do so. Not every writer tweets and/or Facebooks, but social media is playing a significant role in the success of most writers. Most reading material is now readily accessible online and I can reach many readers in a very short space of time just by clicking a button. To turn a blind eye to this truth is utter naivety. And, it is for these reasons that I reckon it does not hurt to be flexible in our approach.